What it does
- ?AI assistant — Unverified
- ◐Accounting — Partial
- ●Grain marketing — Yes
- ◐Field maps & agronomy — Partial
- ●Inputs — Yes
- ●Labor & staff — Yes
- ?Weather — Unverified
- ●Equipment data — Yes
- ?Elevator / buyer connection — Unverified
- ◐Mobile app — Partial
Per Traction's Advanced Farm Management page: grain contract management (positions, deliveries, settlements, contracts, settlement matching); crop planning and budgeting by field, crop, input and scenario with profitability view; work orders (who is doing what, where, when) accessible 'from nearly any mobile device'; operational reporting including plan-vs-actual, FSA/acreage/yield and customizable tax/regulatory reports. Financial accounting itself is positioned in Traction's core Accounting product, which Traction says it plans to merge with this suite. Equipment: 2021 coverage listed John Deere and Climate FieldView as Conservis partners; Traction's integrations page lists John Deere Operations Center and Climate FieldView. No AI, weather, imagery/agronomy modeling or named grain-buyer feeds are described on the current page.
| What the AI does | Unverified — AI level not assessed. |
|---|---|
| Crops and regions | Not specified on current vendor page; 2021 acquisition coverage described 'family and institutional farms' and 'a diverse range of crops and livestock'; U.S. and Australia |
| Farm size | Vendor describes the suite as for 'large, multi-entity operations with big acreage and large teams'; no acreage figure published |
What it costs
| Pricing model | Contact sales — contact sales |
|---|---|
| Published price | not published (vendor page links to Traction's general pricing page, which lists only the Basic/Plus/Pro accounting plans; enterprise pricing requires contacting Traction). Accessed 2026-10-25. |
Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.
Your data
| Who owns it, who sees it | Governed by Traction Ag's Ag Data Use Agreement: 'Traction believes that you are the owner of Ag Data that originates from your farm, device, or equipment' and 'Traction will not sell or share your Ag Data to third parties without your consent'; aggregated anonymized benchmarking by default with opt-out. |
|---|---|
| Can you leave with it? | ? Data export and deletion terms not yet researched; scheduled for the next review. |
The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.
Who is behind it
| Company | Traction Ag Inc. (Conservis Corporation was the original company, Minneapolis MN) — parent: Traction Ag Inc. (acquired December 2023 per Traction's company timeline). Previously owned July 2021–2023 by a TELUS Agriculture–Rabobank joint venture; NOT currently a TELUS Agriculture product. |
|---|---|
| Ownership | Private, investor-backed — VC-backed private (subsidiary/product line of Traction Ag Inc., which is 'owned by farm investors'; Series A led by Cooperative Ventures, a CHS–GROWMARK JV) |
| What else they sell | farm-software-only company |
| Headquarters | Traction Ag: Auburn, Indiana, USA. Conservis historically: Minneapolis, Minnesota (US) — Traction Ag: Auburn, Indiana, USA. Conservis historically: Minneapolis, Minnesota, USA (1624 Harmon Place, Suite 304) |
| Built and supported | US-built (Minneapolis origin; now part of Indiana-based Traction Ag); US support via Traction (888-466-6080); Traction says the Conservis acquisition expanded it into Australia |
| Founded | 2009 |
| Funding and acquisitions | Founded 2009 in Minneapolis (Pat Christie, Eric Jackson); $3.5M raise reported December 2015; PitchBook lists $55.1M total raised (unverified, conflicts with its own $18.1M table); acquired July 2021 by a joint venture of TELUS Agriculture and Rabobank (terms undisclosed; Pontifax AgTech was a selling investor per MoFo); acquired by Traction Ag Inc. in December 2023 per Traction's timeline (terms and seller not published on Traction's site). |
| Status | Absorbed/rebranded: conservis.ag now 302-redirects to tractionag.com/role/advanced-farm-management, where Conservis and Granular Business are marketed together as Traction's 'Advanced Farm Management' for large operations; Traction states it intends to bring this functionality into its core Traction Accounting system. The TELUS Agriculture ownership referenced in the task brief ended with the Traction acquisition. Conservis is no longer sold as a standalone brand with its own website. |
Sources
Accessed on the dates shown. Current status, owner, capabilities and data policy come from Traction Ag's own pages and the live redirect of conservis.ag. Conservis' own history (founding, early funding, Minneapolis HQ) relies on Wikipedia/PitchBook and 2021 trade press; no primary press release for the Traction acquisition was found and PitchBook's date (Jan 2023) conflicts with Traction's timeline (Dec 2023).
- conservis.ag (302 redirect to tractionag.com/role/advanced-farm-management) (accessed 2026-10-25; supports status_notes, parent_company)
- Traction Ag — Advanced Farm Management (combines Conservis and Granular Business) (accessed 2026-10-25; supports product, cap_*, capability_notes, typical_farm_size, pricing_model, current_public_price, status_notes)
- Traction Ag — About (accessed 2026-10-25; supports parent_company, hq_city_state_country, ownership, funding_acquisitions (Dec 2023 acquisition, Australia expansion))
- Traction Ag — Pricing & Plans (accessed 2026-10-25; supports current_public_price (no enterprise price listed))
- Traction Ag — Trust Center (accessed 2026-10-25; supports data_policy_one_line)
- Traction Ag — Integrations (accessed 2026-10-25; supports cap_equipment_integrations)
- TELUS Agriculture, Rabobank acquire Conservis (Feedstuffs, Jul 22, 2021) (accessed 2026-10-25; supports funding_acquisitions, crops_regions, cap_equipment_integrations (John Deere, Climate FieldView partners))
- Conservis — Wikipedia (accessed 2026-10-25; supports founded_year, hq_city_state_country (Minneapolis), funding_acquisitions ($3.5M 2015, founders) — secondary)
- Conservis 2026 Company Profile (PitchBook) (accessed 2026-10-25; supports hq address, total raised (conflicting figures), acquisition status — secondary)
- Cooperative Ventures leads Traction Ag's $10 million Series A (Feedstuffs, May 21, 2024) (accessed 2026-10-25; supports ownership, funding_acquisitions (mentions Conservis acquisition))
Change log
- Initial listing from Phase 1 research.
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