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Conservis vs Farmers Business Network
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
Conservis describes 4 of 10 capabilities (3 partial); Farmers Business Network describes 5 (1 partial). They differ on ai assistant, accounting, labor & staff, equipment data, elevator / buyer connection, mobile app. Both describe grain marketing, inputs.
| Capability | Conservis | Farmers Business Network |
|---|---|---|
| AI assistant | ? Unverified | ● Yes |
| Accounting | ◐ Partial | ○ No |
| Grain marketing | ● Yes | ● Yes |
| Field maps & agronomy | ◐ Partial | ◐ Partial |
| Inputs | ● Yes | ● Yes |
| Labor & staff | ● Yes | ○ No |
| Weather | ? Unverified | ? Unverified |
| Equipment data | ● Yes | ? Unverified |
| Elevator / buyer connection | ? Unverified | ● Yes |
| Mobile app | ◐ Partial | ● Yes |
Conservis: Per Traction's Advanced Farm Management page: grain contract management (positions, deliveries, settlements, contracts, settlement matching); crop planning and budgeting by field, crop, input and scenario with profitability view; work orders (who is doing what, where, when) accessible 'from nearly any mobile device'; operational reporting including plan-vs-actual, FSA/acreage/yield and customizable tax/regulatory reports. Financial accounting itself is positioned in Traction's core Accounting product, which Traction says it plans to merge with this suite. Equipment: 2021 coverage listed John Deere and Climate FieldView as Conservis partners; Traction's integrations page lists John Deere Operations Center and Climate FieldView. No AI, weather, imagery/agronomy modeling or named grain-buyer feeds are described on the current page.
Farmers Business Network: Norm is FBN's AI advisor for agronomy/farm-management questions (FBN calls it a proprietary LLM; site warns 'Norm can make mistakes'). FBN Direct sells crop protection, fertilizer, seed, animal health, feed and supplies direct-to-farm. FBN Crop Marketing lets members 'review local bids, manage contracts, scale tickets, and even receive payments' with grain buyers. FBN Finance offers land loans, operating lines 'of up to $5 million', equipment loans. Agronomy analytics are benchmarking/seed-performance insights from member data rather than a full field-mapping tool.
Price, data and ownership
| Conservis | Farmers Business Network | |
|---|---|---|
| Company | Traction Ag Inc. (Conservis Corporation was the original company, Minneapolis MN) (Traction Ag Inc. (acquired December 2023 per Traction's company timeline). Previously owned July 2021–2023 by a TELUS Agriculture–Rabobank joint venture; NOT currently a TELUS Agriculture product.) | Farmer's Business Network, Inc. |
| Category | whole-farm management | input purchasing |
| What the AI does | Unverified — AI level not assessed. | Generic assistant — Norm answers agronomy and farm-management questions; FBN's pages do not state that it reads a member's own records. |
| Pricing model | Contact sales | Free |
| Published price | Not published | 'Membership is free.' 'Fees may apply for certain product and service offerings other than FBN membership.' (fbn.com, accessed 2026-10-25). Norm pricing not published. |
| Your data | Governed by Traction Ag's Ag Data Use Agreement: 'Traction believes that you are the owner of Ag Data that originates from your farm, device, or equipment' and 'Traction will not sell or share your Ag Data to third parties without your consent'; aggregated anonymized benchmarking by default with opt-out. | FBN states 'all data provided to FBN always remains the data of the farmer contributing it' and 'FBN has never — and will never — sell member data', nor share it with seed or input companies; member data is anonymized and used in aggregated analytics. |
| Crops and regions | Not specified on current vendor page; 2021 acquisition coverage described 'family and institutional farms' and 'a diverse range of crops and livestock'; U.S. and Australia | US and Canada; 117,000+ member farms, 187M acres (July 2025 release); row crops and livestock |
| Farm size | Vendor describes the suite as for 'large, multi-entity operations with big acreage and large teams'; no acreage figure published | Not published |
| Ownership | Private, investor-backed — VC-backed private (subsidiary/product line of Traction Ag Inc., which is 'owned by farm investors'; Series A led by Cooperative Ventures, a CHS–GROWMARK JV) | Private, investor-backed — VC-backed private |
| What else they sell | Farm software co. — farm-software-only company | Ag retailer / fintech — part of ag retailer/fintech |
| Headquarters | Traction Ag: Auburn, Indiana, USA. Conservis historically: Minneapolis, Minnesota (US) | San Francisco, CA (US) |
| Built and supported | US-built (Minneapolis origin; now part of Indiana-based Traction Ag); US support via Traction (888-466-6080); Traction says the Conservis acquisition expanded it into Australia | US-built; US and Canada support (online, phone, on-farm per fbn.com) |
| Founded | 2009 | 2014 |
| Status | Absorbed/rebranded: conservis.ag now 302-redirects to tractionag.com/role/advanced-farm-management, where Conservis and Granular Business are marketed together as Traction's 'Advanced Farm Management' for large operations; Traction states it intends to bring this functionality into its core Traction Accounting system. The TELUS Agriculture ownership referenced in the task brief ended with the Traction acquisition. Conservis is no longer sold as a standalone brand with its own website. | Active. July 2025 raise tied to expanding Norm AI into crop marketing, finance and risk management. |
| Confidence | partially verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Sources with access dates are on each product page: Conservis and Farmers Business Network. Request a correction.