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Traction Ag

Traction (Traction Ag farm accounting and management platform; plans Basic / Plus / Pro, plus 'Advanced Farm Management' enterprise suite built from Conservis and Granular Business). By Traction Ag Inc.

Vendor website whole-farm management Confidence: partially verified Last reviewed

What it does

  • ?AI assistant — Unverified
  • ●Accounting — Yes
  • ◐Grain marketing — Partial
  • ◐Field maps & agronomy — Partial
  • ●Inputs — Yes
  • ●Labor & staff — Yes
  • ○Weather — No
  • ●Equipment data — Yes
  • ◐Elevator / buyer connection — Partial
  • ●Mobile app — Yes

Core product is cloud farm accounting: multi-entity books, bank/credit-card sync via Plaid, cash and accrual reports, Schedule F and 1099s, land agreements, invoicing, payroll via Paylocity add-on. Grain: scale tickets, load tracking and crop/grain inventory in Plus; full grain contract/position/settlement management is in the enterprise 'Advanced Farm Management' suite. Field records: tillage, planting, application and harvest records with per-field profitability; machine integrations are John Deere Operations Center and Climate FieldView (no Case IH/AGCO listed); no imagery or agronomy modeling described. Inputs: seed, chemical and fertilizer inventory and prepay tracking. Labor: payroll integration, work orders and roles/permissions (enterprise and Sept 2026 update). Buyer/retailer: bill import from Keystone Cooperative and FS Billing; no grain buyer contract feeds named. Mobile: Traction Mobile on Apple App Store and Google Play. No AI assistant feature found on public pages.

What the AI doesUnverified — AI level not assessed.
Crops and regions'100+ crop types' with customizable harvest units; U.S. (Midwest origin) and Australia; livestock tracking not supported per FAQ
Farm sizeNot published as a target; enterprise suite described for 'large, multi-entity operations with big acreage and large teams'

What it costs

Pricing modelSubscription — flat subscription (core plans); contact sales (Advanced Farm Management / enterprise)
Published priceBasic $95/month or $950/year; Plus $195/month or $1,950/year; Pro $395/month or $3,950/year (yearly billing shown as 'save 15%'); no per-acre or per-entity charges listed; free trial offered. Enterprise 'Advanced Farm Management' pricing not published. Accessed 2026-10-25 at tractionag.com/pricing-and-plans.

Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.

Your data

Who owns it, who sees itTraction's Ag Data Use Agreement (Trust Center) states 'Traction believes that you are the owner of Ag Data that originates from your farm, device, or equipment' and 'Traction will not sell or share your Ag Data to third parties without your consent'; anonymized aggregated benchmarking is on by default with an opt-out.
Can you leave with it?? Data export and deletion terms not yet researched; scheduled for the next review.

The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.

Who is behind it

CompanyTraction Ag Inc.
OwnershipPrivate, investor-backed — VC-backed private (vendor: 'proudly independent and owned by farm investors'; $10M Series A May 2024 led by Cooperative Ventures, a CHS–GROWMARK joint venture, with Plymouth Growth; 2022 release described it as majority employee- and farmer-owned)
What else they sellfarm-software-only company (lead investor is a venture arm of two farmer-owned cooperatives)
HeadquartersAuburn, Indiana (US) — Auburn, Indiana, USA (P.O. Box 600, Auburn, IN 46706; 2022 press release datelined Indianapolis, Indiana)
Built and supportedUS-built ('Born in the Midwest'); US phone/live-chat/video support team (888-466-6080); also operates in Australia following the Conservis acquisition
Founded2020
Funding and acquisitionsAcquired Granular Business from Corteva Agriscience, November 10, 2022 (terms undisclosed; renamed Traction Enterprise Operations); acquired Conservis, December 2023 per vendor timeline (seller not named on vendor site; Conservis had been owned by a TELUS Agriculture–Rabobank JV since July 2021); $10M Series A, May 2024, led by Cooperative Ventures with Plymouth Growth; acquired PcMars farm accounting software, November 2025 (vendor timeline).
StatusActive. Now the owner of both Conservis and Granular Business, marketed together as 'Advanced Farm Management'; vendor says it plans to fold that functionality into the core Traction Accounting product. Pricing page shows overlapping promotions (one dated 'expires December 19, 2025', another 'rest of 2026 free with yearly 2027 plan — expires Nov 15'). Founders not named on site; CEO Dustin Sapp named in 2024 funding coverage; team roots in Farm Works Software.

Sources

Accessed on the dates shown. Pricing, features, integrations, data policy and acquisition timeline are from vendor pages and a vendor press release. No primary announcement of the Conservis acquisition was found (vendor About page gives December 2023; PitchBook lists 01-Jan-2023), and the Series A amount comes from trade press rather than the vendor post, which omits the figure.

  1. Traction Ag — Pricing & Plans (accessed 2026-10-25; supports pricing_model, current_public_price, cap_accounting, cap_inputs, cap_equipment_integrations, crops_regions, status_notes)
  2. Traction Ag — About (independent farm accounting & management company) (accessed 2026-10-25; supports company, hq_city_state_country, founded_year, ownership, funding_acquisitions (Granular Business Nov 2022, Conservis Dec 2023, PcMars Nov 2025))
  3. Traction Ag — Integrations (accessed 2026-10-25; supports cap_equipment_integrations, cap_elevator_buyer_integrations, cap_labor_staff, cap_mobile_app, capability_notes)
  4. Traction Ag — Trust Center (Ag Data Use Agreement, Privacy Policy) (accessed 2026-10-25; supports data_policy_one_line)
  5. Traction Ag — Advanced Farm Management (Conservis + Granular Business) (accessed 2026-10-25; supports cap_grain_marketing, cap_labor_staff, typical_farm_size, status_notes)
  6. Traction Ag Acquires Granular Business (PR Newswire, Nov 10, 2022) (accessed 2026-10-25; supports funding_acquisitions, hq_city_state_country, ownership)
  7. Cooperative Ventures leads Traction Ag's $10 million Series A (Feedstuffs, May 21, 2024) (accessed 2026-10-25; supports funding_acquisitions, ownership, status_notes (CEO))
  8. Traction Ag Closes a Key Fundraising Round (May 22, 2024) (accessed 2026-10-25; supports funding_acquisitions, ownership)
  9. Traction Ag, accounting startup acquires Granular Business (Farm Progress, Nov 10, 2022) (accessed 2026-10-25; supports funding_acquisitions (renamed Traction Enterprise Operations))

Change log

  • Initial listing from Phase 1 research.

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