What it does
- ◐AI assistant — Partial
- ●Accounting — Yes
- ○Grain marketing — No
- ○Field maps & agronomy — No
- ○Inputs — No
- ◐Labor & staff — Partial
- ○Weather — No
- ○Equipment data — No
- ○Elevator / buyer connection — No
- ●Mobile app — Yes
General small-business bookkeeping, invoicing, bank feeds and reporting; farm-specific features (field/enterprise profit, grain inventory) are not part of the product and are typically added via class/location tracking or third-party farm tools that import/export QuickBooks data (several farm tools in this sheet cite QuickBooks import). AI: 'Intuit Assist' features are described on Intuit pages (not verified in detail here). Labor: payroll is a paid add-on. Mobile: 'Download the iOS or Android mobile app'.
| What the AI does | Unverified — 'Intuit Assist' is described on Intuit pages; not verified for this comparison. |
|---|---|
| Crops and regions | Not crop-specific; US and international |
| Farm size | not published (general small business) |
What it costs
| Pricing model | Subscription — flat subscription (per company file, monthly) |
|---|---|
| Published price | Free $0/mo; Simple Start $38/mo; Essentials $85/mo; Plus $140/mo; Advanced $340/mo list, each shown with a 50%-off promo for 3 months; 30-day free trial. Accessed 2026-10-25 at quickbooks.intuit.com/pricing. |
Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.
Your data
| Who owns it, who sees it | Intuit Privacy Statement (last updated March 9, 2026): 'Intuit and Mailchimp do not sell Personal Information under the CCPA'; it does not address ownership of customer business data, treating Intuit as a processor for business accounts. |
|---|---|
| Can you leave with it? | ? Data export and deletion terms not yet researched; scheduled for the next review. |
The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.
Who is behind it
| Company | Intuit Inc. |
|---|---|
| Ownership | Public company — public (NASDAQ: INTU) |
| What else they sell | broad-industry software used by farmers (not farm-specific) |
| Headquarters | Mountain View, California (US) — Mountain View, California, USA |
| Built and supported | US company; global product; US support |
| Founded | 1983 |
| Funding and acquisitions | Public since 1993 (NASDAQ: INTU); acquisitions include Credit Karma (2020) and Mailchimp (2021). |
| Status | Active. Included as context: the most widely used general accounting package, not a farm product. Pricing and features change frequently. |
Sources
Accessed on the dates shown. Pricing, mobile and privacy from Intuit pages; HQ, founding year and acquisitions from general knowledge of a public company and not re-fetched from a filing on the access date; AI/payroll capability details not individually verified.
- QuickBooks Online pricing (accessed 2026-10-25; supports pricing_model, current_public_price)
- Intuit Global Privacy Statement (accessed 2026-10-25; supports data_policy_one_line)
- QuickBooks mobile app (accessed 2026-10-25; supports cap_mobile_app)
Change log
- Initial listing from Phase 1 research.
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