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CNH FieldOps vs Indigo Ag
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
CNH FieldOps describes 3 of 10 capabilities (1 partial); Indigo Ag describes 1 (4 partial). They differ on ai assistant, grain marketing, field maps & agronomy, inputs, labor & staff, weather, equipment data, elevator / buyer connection, mobile app.
| Capability | CNH FieldOps | Indigo Ag |
|---|---|---|
| AI assistant | ? Unverified | ○ No |
| Accounting | ○ No | ○ No |
| Grain marketing | ○ No | ◐ Partial |
| Field maps & agronomy | ● Yes | ◐ Partial |
| Inputs | ○ No | ● Yes |
| Labor & staff | ◐ Partial | ○ No |
| Weather | ? Unverified | ○ No |
| Equipment data | ● Yes | ? Unverified |
| Elevator / buyer connection | ? Unverified | ◐ Partial |
| Mobile app | ● Yes | ◐ Partial |
CNH FieldOps: FieldOps combines agronomic data (crop health, growth stages, as-applied records, customizable reports) with machine data (real-time location/status, fuel, machine health alerts, maintenance, warranty) and remote view of in-cab displays; Case IH says it works 'whether it's Case IH, your UTV and semi-truck or you run a mixed-fleet'. Labor is partial: operator coordination and account linking for stakeholders, not payroll. CNH cites 'over 40 API connections globally' to third-party digital platforms (specific partners not named on pages fetched; PTx FarmENGAGE lists Case IH FieldOps as compatible). iOS/Android apps for Case IH FieldOps and New Holland FieldOps.
Indigo Ag: Inputs: Indigo sells biotrinsic biological seed treatments (14 US products per vendor; e.g., Nemora FP bionematicide for SCN launching spring 2026) and the CLIPS on-planter application device, distributed through partners such as GROWMARK. Carbon: farmers enroll fields online at app.indigoag.com, enter field boundaries and 4+ years of crop/practice history, and receive 75% of net credit revenue on a five-year payment schedule (up to 20% of credits held in a buffer pool, unpaid); vendor cites up to $80 per credit for new 2025 sales as an estimate, not a guarantee; available across the continental US for 18 crops. Grain marketing: Indigo exited grain buying in March 2022 (The Andersons took over legacy contracts) and repositioned Market+ as merchandising software for grain buyers (bids, contracts, auto-hedge, branded storefront); no farmer-facing marketplace page exists on indigoag.com today. Buyer integrations: Carbon by Indigo works with 40+ agribusinesses and Source by Indigo (sustainable sourcing for food companies) was spun into Terion in June 2026. Mobile: enrollment and account management run through the web app at app.indigoag.com; no dedicated farmer mobile app described.
Price, data and ownership
| CNH FieldOps | Indigo Ag | |
|---|---|---|
| Company | CNH Industrial N.V. | Indigo Ag, Inc. (Flagship Pioneering (founding and lead investor; Indigo is a Flagship ecosystem company - not a wholly owned subsidiary)) |
| Category | equipment-machine data | input purchasing |
| What the AI does | Unverified — AI level not assessed. | None |
| Pricing model | Free with equipment | Free |
| Published price | Case IH US FieldOps page: 'No subscriptions. No extra costs.' 'Connectivity Included' removes subscription fees on qualifying Case IH / New Holland machines built after October 1, 2024; owners of earlier machines with compatible modems can activate for a 'one-time fee' through a dealer (amount not published). Accessed 2026-10-25. | Not published |
| Your data | New Holland FieldOps privacy highlights: 'We will not sell your data to third parties' and 'We will not do anything else with your data without first notifying you and giving you the opportunity to opt out'; CNH says it will 'honor the permissions set for sharing, exporting, deleting and updating the data' but the page does not use ownership language; CNH's general privacy notice says personal data 'may be shared and communicated to our subsidiaries and affiliates of the CNH Industrial Group'. | Indigo's Carbon grower-information page states 'Information about your farm is yours' and that grower information 'will never be shared by Indigo with another organization, without the grower's consent'; the general privacy policy adds that Indigo 'has not sold consumer personal data of California residents in the last twelve months' but 'may sell, transfer, or otherwise disclose our database of Personal Data to an actual or potential successor entity.' |
| Crops and regions | Crop-agnostic; released for Case IH and New Holland globally (North America, Australia, Europe, Brazil) | Carbon program: continental US, 18 crops (vendor). Biologicals: row crops incl. corn, soybeans, wheat, cotton, rice; sold in US and internationally (Turkey, Mexico, India, Brazil, Germany). |
| Farm size | Not published | Not published |
| Ownership | Public company — public | Private, investor-backed — VC-backed private |
| What else they sell | Equipment maker — part of equipment maker | Seed / chemical co. — part of input/seed-chem company (Indigo sells biological crop inputs and sustainability/carbon programs; it is not an equipment maker, grain buyer or retailer, and exited grain buying in 2022) |
| Headquarters | Basildon, United Kingdom (UK) | Boston, MA (US) |
| Built and supported | Global equipment maker; North American Case IH / New Holland dealer-network support | US-built (Boston HQ; operations in 14 countries incl. India JV Grow Indigo, Brazil, Europe); US support phone 844-828-0240 |
| Founded | 2013 | 2013 |
| Status | Rebranded/consolidated: Case IH unveiled FieldOps May 2024 and went live Aug-Oct 2024, describing accounts as 'Case IH FieldOps account (previously AFS Connect)'; FieldOps 'centralizes tools from the AFS Connect platform into one streamlined management solution'. New Holland's equivalent (previously MyPLM Connect) is New Holland FieldOps. AFS Connect / PLM Connect remain the names of CNH's precision-ag hardware/display lines. | Company active, but the farmer-facing grain marketplace is effectively gone: Indigo stopped buying grain in March 2022, no Market+ or Marketplace product page appears on indigoag.com (the /marketplace and /marketplus URLs resolve to the Sustainability Solutions page), and the most recent vendor news item about Market+ is from 2021. A third-party directory listing for 'Market+ Merchandise' (grain-buyer merchandising software) remained live as of March 2026, so Market+ may persist as buyer-side software; Indigo has not published a formal discontinuation notice (unverified). The Source sustainable-sourcing business left Indigo for Terion in June 2026. Today Indigo sells farmers carbon-program enrollment and biological inputs. |
| Confidence | partially verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Sources with access dates are on each product page: CNH FieldOps and Indigo Ag. Request a correction.