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Bushel Farm vs Indigo Ag
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
Bushel Farm describes 6 of 10 capabilities (3 partial); Indigo Ag describes 1 (4 partial). They differ on accounting, grain marketing, field maps & agronomy, inputs, labor & staff, weather, equipment data, elevator / buyer connection, mobile app.
| Capability | Bushel Farm | Indigo Ag |
|---|---|---|
| AI assistant | ○ No | ○ No |
| Accounting | ◐ Partial | ○ No |
| Grain marketing | ● Yes | ◐ Partial |
| Field maps & agronomy | ● Yes | ◐ Partial |
| Inputs | ◐ Partial | ● Yes |
| Labor & staff | ◐ Partial | ○ No |
| Weather | ● Yes | ○ No |
| Equipment data | ● Yes | ? Unverified |
| Elevator / buyer connection | ● Yes | ◐ Partial |
| Mobile app | ● Yes | ◐ Partial |
Bushel Farm: Accounting is profit-and-loss, cost of production, land costs and a Schedule F report (Essentials tier), not full general-ledger bookkeeping. Grain marketing: contracts auto-synced from grain buyers on the Bushel Network ('over 3,500 grain and ag retail facilities'), unsold-bushel value tracking, local prices/basis comparison, futures prices, price alerts. Field maps: field mapping, soil maps, satellite imagery, rainfall and heat history. Inputs and equipment records in Lite tier; work orders (team assignment) in Essentials. Weather: per-field rainfall notifications and 24-hour forecast. Equipment: John Deere Operations Center and Climate FieldView via a paid 'Machine Data Connections' add-on. Mobile: iOS App Store and Google Play apps plus web app (app.bushelfarm.com). No AI assistant feature described on the farm product pages.
Indigo Ag: Inputs: Indigo sells biotrinsic biological seed treatments (14 US products per vendor; e.g., Nemora FP bionematicide for SCN launching spring 2026) and the CLIPS on-planter application device, distributed through partners such as GROWMARK. Carbon: farmers enroll fields online at app.indigoag.com, enter field boundaries and 4+ years of crop/practice history, and receive 75% of net credit revenue on a five-year payment schedule (up to 20% of credits held in a buffer pool, unpaid); vendor cites up to $80 per credit for new 2025 sales as an estimate, not a guarantee; available across the continental US for 18 crops. Grain marketing: Indigo exited grain buying in March 2022 (The Andersons took over legacy contracts) and repositioned Market+ as merchandising software for grain buyers (bids, contracts, auto-hedge, branded storefront); no farmer-facing marketplace page exists on indigoag.com today. Buyer integrations: Carbon by Indigo works with 40+ agribusinesses and Source by Indigo (sustainable sourcing for food companies) was spun into Terion in June 2026. Mobile: enrollment and account management run through the web app at app.indigoag.com; no dedicated farmer mobile app described.
Price, data and ownership
| Bushel Farm | Indigo Ag | |
|---|---|---|
| Company | Bushel Inc. | Indigo Ag, Inc. (Flagship Pioneering (founding and lead investor; Indigo is a Flagship ecosystem company - not a wholly owned subsidiary)) |
| Category | whole-farm management | input purchasing |
| What the AI does | None | None |
| Pricing model | Subscription | Free |
| Published price | Rainfall $75/year; Lite $199/year; Essentials $599/year; Machine Data Connections add-on $999/year (page also shows $1,000/yr in one section); all tiers cover up to 20,000 acres; 30-day free trial; no permanent free tier. Accessed 2026-10-25 at bushelpowered.com/farmers/pricing. | Not published |
| Your data | Bushel's Privacy Notice (June 2026) says for farm data (field boundaries, crop, yield, agronomic records) it will 'not sell or license it to third parties for purposes unrelated to your farm operation without your explicit consent' and that it does not sell personal information; it does not state outright who owns grower data. | Indigo's Carbon grower-information page states 'Information about your farm is yours' and that grower information 'will never be shared by Indigo with another organization, without the grower's consent'; the general privacy policy adds that Indigo 'has not sold consumer personal data of California residents in the last twelve months' but 'may sell, transfer, or otherwise disclose our database of Personal Data to an actual or potential successor entity.' |
| Crops and regions | Row crops (corn and soybeans referenced; wheat in imagery); U.S. and Canada (recent-rainfall feature limited to fields in the continental U.S.) | Carbon program: continental US, 18 crops (vendor). Biologicals: row crops incl. corn, soybeans, wheat, cotton, rice; sold in US and internationally (Turkey, Mexico, India, Brazil, Germany). |
| Farm size | Not published | Not published |
| Ownership | Private, investor-backed — VC-backed private (vendor says 'Independently owned and operated'; investors include The Banc Funds Company, Continental Grain/Conti Ventures, Lewis & Clark AgriFood, Cargill, Scoular, The Andersons, Germin8, 50 South Capital) | Private, investor-backed — VC-backed private |
| What else they sell | Farm software co. — farm-software-only company (Bushel's main business is software for grain buyers/ag retailers plus a fintech wallet; several investors are grain companies) | Seed / chemical co. — part of input/seed-chem company (Indigo sells biological crop inputs and sustainability/carbon programs; it is not an equipment maker, grain buyer or retailer, and exited grain buying in 2022) |
| Headquarters | Fargo, North Dakota (US) | Boston, MA (US) |
| Built and supported | US-built (Fargo, ND); support location not published | US-built (Boston HQ; operations in 14 countries incl. India JV Grow Indigo, Brazil, Europe); US support phone 844-828-0240 |
| Founded | 2011 | 2013 |
| Status | Active. bushelfarm.com and bushelfarm.com/pricing now 302-redirect to bushelpowered.com/farmers and /farmers/pricing; vendor copy describes the product as 'Bushel's farm management software (formerly FarmLogs, Bushel Farm)', suggesting the standalone 'Bushel Farm' brand is being folded into the Bushel name. Bundled fintech features (Bushel Wallet/Business Account, Bushel Gold Visa debit card) are provided via The Bancorp Bank, N.A. | Company active, but the farmer-facing grain marketplace is effectively gone: Indigo stopped buying grain in March 2022, no Market+ or Marketplace product page appears on indigoag.com (the /marketplace and /marketplus URLs resolve to the Sustainability Solutions page), and the most recent vendor news item about Market+ is from 2021. A third-party directory listing for 'Market+ Merchandise' (grain-buyer merchandising software) remained live as of March 2026, so Market+ may persist as buyer-side software; Indigo has not published a formal discontinuation notice (unverified). The Source sustainable-sourcing business left Indigo for Terion in June 2026. Today Indigo sells farmers carbon-program enrollment and biological inputs. |
| Confidence | partially verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Prices are quoted as shown on the vendor page on the review date and change often. Sources with access dates are on each product page: Bushel Farm and Indigo Ag. Request a correction.